Wan3.0
Alibaba's 30-second video model that also generates from documents, slides, and web pages.
Quick verdict
- Best for
- Developers building video features on Alibaba Cloud
- Pricing
- $0.05 per output second at 480p, $0.10 at 720p, $0.20 at 1080p (a 30-second 1080p clip is $6)
- Not ideal if
- Closed and API-only — no weights, unlike Wan 2.x
What is Wan3.0?
Wan3.0, launched by Alibaba in August 2026 days after a $10 billion share placement to fund AI spending, generates clips of up to 30 seconds in one pass at up to 1080p, double the ceiling of Wan2.7, and can produce video from documents, spreadsheets, slides, and web pages as well as prompts. Unlike the open-weight Wan 2.x family, Wan3.0 is a closed, API-only model on Alibaba Cloud Model Studio.
Key features
- 30-second single-pass generation
- Video from documents, spreadsheets, slides, and web pages
- Up to 1080p
- Per-second pricing on Alibaba Cloud Model Studio
- API access
Pros
- Transparent per-second pricing
- Document-to-video is unusual and useful for explainers
- Twice the clip length of the previous generation
Cons
- Closed and API-only — no weights, unlike Wan 2.x
- Alibaba Cloud account required
- Content policies and data residency considerations of a Chinese-hosted service
Best for
Read more
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Alternatives to Wan3.0
Wan
Alibaba's open-weight video model — frontier-quality clips you can run yourself.
Kling 4.0
Kuaishou's next video model: 30-second 4K clips steered by up to 10 keyframes, Flash out first.
Seedance 2.5
ByteDance's 30-second audio-and-video model with timeline editing of individual sections.