Quick answer
Meta launched Muse on September 8, 2026: a personal AI agent, not a chatbot, that connects to your email, calendar, payments, shopping, health, and smart-home accounts and completes multi-step tasks — opening a browser, filling out forms, even negotiating on your behalf — inside a dedicated secure virtual machine. It asks for explicit approval before spending money or sending messages. Tiers: Free (up to 100 million tokens a week), Power ($20/month, 500 million), Maximum ($100/month, 3 billion). Available on iOS, Android, muse.ai, and WhatsApp; US-only and 18+ at launch.
Every major lab has promised an agent that does things rather than talks about them. OpenAI shipped Operator and then GPT-6 Astra's computer use; Anthropic shipped Computer Use for developers. Muse is the first version of that idea aimed squarely at ordinary consumers, with a free tier generous enough that millions of people will try it, and from the company with the most direct route into those people's phones.
What Muse does
- Runs errands end to end: research, bookings, purchases, returns, appointment scheduling
- Connects to email, calendar, payments, health, shopping, and smart-home systems
- Operates a browser inside its own secure virtual machine rather than on your device
- Requires your explicit approval before spending money or sending a message
- Works through dedicated apps, the web, and WhatsApp; AI glasses support is "coming soon"
The model behind it
Muse runs on models from the same family as Muse Spark 1.3, the developer-facing model Meta released on September 2 at $1.25/$4.25 per million tokens, built under chief AI officer Alexandr Wang. Spark 1.3's headline improvements were about 20% fewer tool calls and 25% fewer tokens for the same tasks — exactly the efficiency an agent that acts on your behalf needs, since every wasted step is a chance to do the wrong thing.
Pricing and limits
- Free: up to 100 million Muse tokens a week — far more than a typical chatbot free tier
- Power: $20/month for 500 million tokens a week
- Maximum: $100/month for 3 billion tokens a week
- Meta has not published how many tasks those tokens translate to; agent tasks consume tokens quickly because each step reads pages and forms
What to think about before connecting anything
- Trust: you are giving Meta an agent with access to your email, calendar, and payment methods. The approval gates are the right design; the company's data history is the reason people hesitate
- Scope: US-only and 18+ for now, with no announced international timeline
- Failure modes: agents that fill forms can fill them wrong. Start with low-stakes tasks and read every approval prompt
- Lock-in: the free tier is generous because the value is in becoming the layer between you and every service you use
Muse is the most ambitious consumer AI launch of 2026 and the one that asks for the most trust. Both things are true. Try it on tasks where being wrong is cheap before you let it near anything where being wrong is not.
Related reading
Bottom line
Muse turns the agent idea into a product normal people can use for free, and it will be the first agent most Americans try. Whether it is the one they keep depends on how it handles the first time it books the wrong flight — and on whether people decide Meta is the company they want holding their calendar and their card.
