Quick answer
On October 1, 2026 OpenAI launched two shopping features globally in ChatGPT: Try On, which takes a selfie, full-body photo, or a screenshot of a product and renders the clothing or accessory on you, and Favorites, a library for saving products alongside the try-on images. Both run on a new ChatGPT Images 2.5 model that OpenAI says produces more natural lighting and richer textures, follows editing instructions more reliably, and generates faster. It is OpenAI's second attempt at commerce inside ChatGPT after an earlier instant-checkout feature underperformed, and puts ChatGPT in the fashion-discovery lane with Google Shopping and Pinterest.
Virtual try-on is not new; Google shipped one in 2025 and retailers have experimented for years. What is new is where it lives: inside the assistant people already ask for recommendations, with a saved list that makes the assistant a shopping companion rather than a search box.
How it works
- Shopping results in ChatGPT now carry a Try On button
- Upload a selfie or full-body photo; the model renders the garment or accessory on your image
- Paste a screenshot of an item from any website and ask ChatGPT to put it on you
- Save products to Favorites, stored in the app Library next to the generated images
What Images 2.5 changes
OpenAI describes Images 2.5 as improving lighting and texture realism, instruction following for edits, and latency. Those are exactly the properties try-on needs: fabric has to look like fabric, the fit has to follow the body, and the result has to arrive fast enough to feel like shopping rather than rendering. The model powers both new features and, by OpenAI's account, image generation more broadly.
Before you upload
- You are uploading a photo of your body to an AI service; check your data-control settings and whether the images are used for training
- Try-on is an approximation of fit, not a measurement; sizes still need the retailer's guide
- Favorites create a shopping profile over time; that is useful and also data
- This is agentic commerce's front door; expect "buy it for me" to follow, with the limits that implies
Related reading
Bottom line
Try On is a genuinely useful feature built on a better image model, and it is also the first consumer step toward ChatGPT as a shopping agent. Use it with the same care you would give any service you hand a photo of yourself.
