Rows
A spreadsheet with AI formulas built in — pull data and generate text inline.
Visit Rows Free tier, paid plans from $15/mo
Quick verdict
- Best for
- Marketing and sales teams building lightweight, AI-enhanced reports
- Pricing
- Free tier, paid plans from $15/mo
- Not ideal if
- Less powerful than dedicated data tools like Hex for complex analysis
What is Rows?
Rows is a spreadsheet tool with AI woven directly into cells — an AI formula can summarize text, classify data, or pull live information from connected APIs — aimed at teams who want spreadsheet-native AI rather than exporting data to a separate chatbot.
Key features
- AI formulas for summarizing, classifying, and generating text in cells
- Live data connections to APIs and web sources
- Familiar spreadsheet interface with formula bar
- Shareable, interactive reports built from spreadsheet data
- Templates for common marketing and sales reporting tasks
Pros
- Keeps AI processing inline with data instead of copy-pasting to a separate chatbot
- Familiar spreadsheet interface means minimal learning curve for most office workers
- Live API connections make reports genuinely dynamic instead of static snapshots
Cons
- Less powerful than dedicated data tools like Hex for complex analysis
- AI formula costs and rate limits can bite on very large sheets
- Smaller ecosystem of templates and integrations than legacy spreadsheet tools
Best for
Marketing and sales teams building lightweight, AI-enhanced reportsAnyone who wants AI text processing without leaving a spreadsheetTeams wanting live-data dashboards without a full BI tool
Alternatives to Rows
Numerous AI
Add AI formulas directly to Google Sheets and Excel for text tasks at scale.
FreemiumFree tier, paid plans from $19/mo
Released February 2026
Hex
AI-assisted data analysis notebooks that turn questions into SQL and charts.
FreemiumFree tier, paid plans from $36/user/mo
Released February 2026