Apollo.io
AI-powered sales intelligence and outreach — find leads, then reach them.
Visit Apollo.io Free tier, paid plans from $49/mo per user
Quick verdict
- Best for
- B2B sales teams doing outbound prospecting
- Pricing
- Free tier, paid plans from $49/mo per user
- Not ideal if
- Contact data accuracy varies by industry and can go stale
What is Apollo.io?
Apollo.io combines a database of over 200 million contacts with AI-driven outreach sequencing, letting sales teams find prospects matching an ideal customer profile and then automate personalized multi-step outreach to them.
Key features
- 200M+ contact and company database
- AI-written, personalized outreach sequences
- Built-in dialer and email tracking
- Intent data to prioritize warm leads
- CRM sync with Salesforce and HubSpot
Pros
- Combines prospecting and outreach in one tool instead of stitching several together
- Free tier is genuinely usable for very small teams starting out
- Database breadth rivals dedicated data providers costing far more alone
Cons
- Contact data accuracy varies by industry and can go stale
- AI-personalized outreach still reads generically if used without editing
- Full feature set requires per-user pricing that adds up for larger teams
Best for
B2B sales teams doing outbound prospectingFounders doing their own early sales outreachRevenue teams wanting prospecting and sequencing in one place
